About the CONCEPT
Well Read is a passion project that stems from my love of both branding work and bookstore cafes. I really wanted to make something of a dream project: a bookstore cafe that's set in the modern concrete jungle of Los Angeles. Both a look back into the past and beyond the horizon into the future, Well Read is a book store I would ideally go to on the daily if I got the chance.
About the PROJECT
The goal of this project is to create a strong visual identity for a bookstore cafe that focuses largely on the young-adult demographic in Los Angeles. The style maintains a casual yet witty demeanor to invite both bookworms and beverage drinkers alike. Consistency is key here. From all packaging deliverables to digital work, Well Read offers the consumer a casual sit-down and a good read.