About the CLIENT
The Jacob Hefter Foundation is a non-profit organization that is dedicated to bring awareness to young adults to make positive choices on the dangers of texting while driving, distracted driving, and to promote public transportation safety. The Jacob Hefter Foundation also exists to support the community and raise awareness of positive choices and promote healthy lifestyles for young adults.
About the PROJECT
The Intextication campaign was a collaborative effort with fellow graphic designer Alejandra Palacios in which the goal is to spread awareness of the dangers of texting while driving to young adult college students An essential goal of the Intextication campaign was to fundraise money for the Jacob Hefter Foundation by selling print deliverables ranging from keychains, bumper stickers and phone cases. Using social media campaigning and texting anagrams familiar to college students, Intextication managed to raise $450 dollars for the Jacob Hefter Foundation, the original goal was $250 dollars.