About the CLIENT
California State University, Dominguez Hills is a commuter-based university located in the city of Carson, CA of Los Angeles County. Founded in 1960, CSU Dominguez Hills is deeply rooted in being a diverse, welcoming community of learners that collaborate to change communities for the better. It is committed to connecting students to affordable and high-quality education.
About the PROJECT
The Freshman Convocation is an annual event at CSU Dominguez Hills exclusively for newly-enrolled freshmen. The event is for students to get acquainted with faculty and staff of the campus, including the president and top leaders. The branding all had to match the traditional spirit of the campus as well as injecting a sense of modernity for the next generation.