About the CLIENT
Allspace is a home organizing company that was founded on one guiding principle: Through the simple and creative act of tidying up, people can enjoy their things and live life on their terms. Designed for people tight on space and money but having plenty of stuff, Allspace takes a light-hearted approach to organizing things.
About the SOLUTION
Allspace has a killer idea with the customizable wallmount but the brand lacked a face for people to trust the product. The main challenge here was to give the entire Allspace brand a much more friendlier and approachable face versus earlier generic interpretations. With the core concept of the brand being "to empower people to reclaim their space”, I set off to create imagery and designs that not only were whimsical but also showed the practicality of the products. From the language, photography to the website, everything Allspace is now much more “tidy” and approachable.